We provide the level of marketing support that is right for you. From handling special projects to serving as your part-time marketing director, we're here to help you succeed.

Every project has a different sales goal, and a different target audience. Because of this every project requires a different mix of marketing techniques. We customize each marketing plan to cost-effectively achieve your goals. Here are some of the many tools we use:

Internet Marketing:

• Search engine optimization
  
• Information architecture, navigation and web usability
  
• Partnerships with companies who share your target market
  
• Online and offline member acquisition
  
• Relationship marketing (creating a long-term relationship between you and your members)
  
• Media planning and buying
  
• Opt-in email campaigns
  
• Affiliate programs
  
• Event marketing
  
• Guerrilla marketing/viral marketing

PR (Public Relations):

With www.travel-newswire.com (in development) we give you access to a large database of North American travel writers, compiled over the course of a decade of travel-related marketing projects. We know many of these writers personally. We can create broad press releases or targeted query letters to get your story in print.

Spokesman: Making a media-friendly professional available for radio, TV and print interviews vastly increases the likelihood that your story will receive coverage.

Crisis management:

We can develop a crisis plan, so you are ready when a major news event threatens your tourism business. Already in midst of a crisis? We can quickly get your side of the story out to the world media.

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